Home » What is fashion styling? and the types of fashion styling

What is fashion styling? and the types of fashion styling

by zabaish
fashion styling

A fashion styling is typically thought of as someone who helps celebrities or prominent businesspeople choose their wardrobe. Still, there are a plethora of various kinds of fashion stylists.

They can work for agencies, campaigns, brands, or companies, or as independent contractors in a variety of industries, including advertising, sports, music, retail, and periodicals.

We go over the fundamentals of what they do and how they enter the industry in this fascinating career choice that offers a wide range of options.

What is fashion styling?

A fashion stylist is an expert who creates looks for someone else or a brand. All facets of an individual’s visual aesthetic fall under your purview as a stylist. It will be your responsibility to curate and uphold someone’s image through the creation and arrangement of their wardrobe and style!

fashion styling
what is fashion styling

You will be responsible for designing an ensemble that not only fits the needs of the occasion or event but also looks good. You might be working with the most well-known celebrities, models for a photo shoot, or someone who is just trying to look their best for a particular occasion.

From periodicals to advertising campaigns, music videos to live performances, political campaign trails to red-carpet events, fashion stylists are used everywhere. Although it is typical for stylists to operate independently, some may be employed by clothing companies or merchants.

How do I become a fashion styler?

Academic credentials are typically not given the same weight in the style industry as practical and creative abilities. Possessing an assortment of looks and tasks that highlight your stylistic expertise is preferable. However, you can accomplish this through projects and assignments if you complete an appropriate certification.

Experience is important, but keep in mind that certain employers may only consider applications from those who have completed coursework toward a relevant degree in communication or fashion. While gaining real-world experience through work might be beneficial, earning a degree can support your professional development and help you acquire new abilities.

What does fashion styling do?

A fashion stylist selects the apparel, accent pieces, and general look for a customer or undertaking. They are skilled in using the appropriate colors, forms, and textiles to convey a particular image and tell a story.

The duties and responsibilities of a fashion stylist differ greatly based on whether they work for a corporation, an event, or an individual. The duties of a fashion stylist for a sports team, for instance, differ from those of a stylist for a magazine photo shoot.

Keeping up with the latest trends in fashion and design is what unites them all, though. They also need to be capable of handling finances and possess artistic abilities.

Additional pursuits include going to fashion shows, giving clients advice, and conferring with stylists, designers, photographers, and models. Fashion stylists may also help with apparel sourcing, personal shopping, and assisting fashion buyers and merchandisers, depending on their function and clientele.

6 types of fashion styling:

1. Editorial fashion styling

fashion stylist
fashion styling

Their primary responsibilities involve organizing editorial photoshoots and creating the overall “look” for printed magazines. A fashion stylist chooses the models’ clothing based on a variety of design factors to make sure the images accurately convey the story and aesthetic.

As a fashion stylist, you may also need to locate potential spots and be proficient in clothing pulling; therefore, having strong networking, organizing, and people skills is beneficial.

2. Commercial fashion styling

Ad campaign fashion stylists are included in this category. Choosing the clothing and accessories for models and performers is their primary responsibility. They may also be in charge of sourcing the materials and overseeing the project’s overall look. These stylists frequently hold independent contractor or brand- or agency-employed positions.

3. Runway styling

fashion styling
runway styling

Working directly with designers, hairstylists, makeup artists, and models to create runway ensembles is an interesting specialty. Several stylists from renowned labels, like Coach and Gucci, typically work on a presentation.

They may focus on one product line, like shoes or bags, or they may work on more complex design elements, like casting. Newer designers and smaller businesses may only have one runway stylist, which means that their duties are more extensive.

4. E-commerce fashion styling

This quickly growing specialty is comparable to commercial styling, but its focus is on designing looks for websites, online catalogs, and other e-commerce platforms. They may be responsible for running seasonal campaigns, assisting with internal photo shoots, or creating marketing collateral.

E-commerce stylists might work for larger production companies, designers, or photographers as employees or as independent contractors, just like stylists in the fashion industry.

5. Retail fashion styling

fashion stylist
retail fashion styling

In addition to providing advice on individual tastes and trends, they assist clients in selecting apparel and accessories. Retail stylists need to be highly skilled communicators in addition to having a solid understanding of sales and fashion, as their job mostly involves providing client service.

6. Celebrity fashion styling

fashion styling
celebrity fashion styling

These jobs are extremely challenging and in high demand. Even when there are glamorous moments in the world of celebrity styling, long hours and continuous networking are usually needed. Apart from providing style and clothing advice to celebrities, these stylists may also shop, purchase clothing, and confer with other stylists.

Fashion styling skills:

1: Attention to detail

Being a stylist requires, well, having a good sense of style, but the difference between looks that work and those that don’t is often determined by the small details!
You must be visually composed, aware of proportions, and able to recognize complementary elements in an ensemble.

Additionally, you’ll need to think about things like hair, makeup, and accessories. These minute elements are frequently what make an outfit come together. A well-considered balance between the two must be struck to avoid over- or under-styling an outfit.

 2. Ability to build relationships

fashion  styling
ability to build relations

Developing a robust network is crucial for becoming a prosperous stylist. Connecting with people in the field enables you to develop worthwhile relationships and establish a solid reputation.

Working with clients, designers, retailers, art directors, and more is part of the job of a stylist. To realize your vision and those of your clients, you will need to be able to cultivate positive working connections with a broad variety of people.

Possessing a robust industry network also implies that sourcing products will get simpler. More fashion firms might be open to lending or giving away merchandise, or you might just be aware of them offering your customers more choices.

3. Digital Skills

digital fashion skills
digital skills

Never undervalue the role that digital skills play in your work as a fashion stylist in this ever-more online era. Working with celebrity clients will require you to have a solid grasp of marketing concepts and social media.

Your ability to use tools like CaptureOne or Adobe Creative Cloud can help you generate mood boards for new projects or build an outstanding portfolio for prospective clients. IT abilities are also beneficial.

4. Adaptable

While having yourstyle is great, as a stylist, you have to always consider your customers. As a stylist, make sure you hone your aesthetic vision by fusing your style with the individual’s identity.

This can make your clients feel real and confident in their appearance, which is frequently half the battle, in addition to building your reputation as a superb stylist.

It’s also important that you can adjust to various kinds of events. An appearance on the red carpet differs greatly from a look created for a daytime television appearance. Consider the occasion’s location (indoor or outdoor), the season, and the amount of mobility needed.

Considering how constricting red carpet gowns may be, they might not be the best choice for an occasion where dancing or strolling are essential!

5. Commercial Awareness

It will be necessary for you to know practically everything there is to know about designers, brands, and trends as a stylist. This will assist you in assembling ensembles and ideas, in addition to helping you find clothing. 

sing commercial data and other subtle signals, you’ll need to be able to foresee new trends and project the industry’s future course. This will be considerably harder to accomplish without a strong commercial understanding of the sector.

Additionally, having a solid working knowledge of lighting and photography may be quite beneficial on set when figuring out how different clothing would seem in pictures.

6. Organization and Time Management

fashion styling
team managment

Although a career in styling can be fascinating and varied, it can also be demanding. You will require a strong work ethic, a goal-oriented mindset, and the capacity to fulfill stringent deadlines.

Another crucial skill is multitasking, particularly when managing a large clientele. You’ll also benefit from having strong project management abilities. When you start your own company or work as a freelancer, all of these abilities become even more crucial.

7. Communication and Teamwork

A stylist also needs to have strong interpersonal abilities. You will collaborate with a diverse range of individuals daily and frequently form new teams for each project you take on. Building and maintaining relationships with key contacts is crucial, ranging from PR teams at businesses to new clients.

Additionally, you’ll need to give your customers outstanding service. Working with a wide range of personalities and fashion preferences is part of the job description for a celebrity stylist. Basia explains, “You want to ensure everyone is content and comfortable.

8. Creativity

An inventive and imaginative mind is key to a creative career like styling. To build your reputation as a stylist, your looks need to stand out while fulfilling the brief and making your client or model look amazing in the process!

Not only this, but you will also need good initiative and problem-solving skills to fix issues as they appear. For example, if an item breaks on set, you will need to think on your feet to either fix the issue or restyle the look. You don’t want one small problem to ruin an entire event or photoshoot for your client.

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